Rob Walker
Rob Walker writes the weekly column “Consumed,” a blend of business journalism and cultural anthropology, which appears in The New York Times Magazine and in newspapers around the world. He has written for many publications, including The Nation, The Washington Post, Fortune, GQ, and Slate. He is also the author of Letters from New Orleans. He lives in Savannah, Georgia.
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I’m With the Brand
Brands are dead. Advertising no longer works. Weaned on cable TV, the Internet, and other emerging technologies, the short-attention-span generation has become immune to marketing.…